Carbon Ads

If your product lives in code editors, design tools, or docs, place it where builders actually spend time. Start by choosing audience groups that match your buyers (frontend engineers, product designers, DevOps). Set budget and dates, then upload one or more creatives that fit Carbon’s unit: a compact image and a sharp line of copy with a clear call to action. Add UTM parameters and a conversion goal so results flow into your analytics. Approve a starter site list or let Carbon auto place on relevant properties.

Before launch, outline two hypotheses: message and placement. Create 2–3 variations that speak to distinct pains (speed, security, DX). Map each creative to audience groups. Use site whitelists to prioritize communities your buyers trust and block any that don’t fit. Set caps to control exposure per user and pace spend across the week. For launches, concentrate spend around key dates. Keep assets crisp for both light and dark backgrounds.

Once live, check performance daily for the first week. Sort by audience group, site, and creative to find early signals. Pause low performers, clone winners, and iterate headlines, visuals, and landing pages. Track CTR, CPC, and cost per signup. Feed learnings back into targeting: tighten categories, expand high-quality sites, or spin up a second campaign focused on a different persona. For longer runs, rotate fresh copy every 10–14 days to avoid banner fatigue. more